I’ll cancel everything else out untill I find out something. In fact, I’ll do that tomorrow. First, let me explain why.

First of all, I am kinda interested in Internet Marketing, so… No, that’s not where the story should begin. Once, I downloaded a podcast called Rush Hour. The guest telling his tips was Jeremy Schoemaker, and, shouldn’t you know who he is, just google it. This post is not about that. Rather, this story told by Jeremy on that podcast, I found fascinating… now they have transcripts of the podcasts, so, check this one out. I’ll quote the important part for you:

Jeremy: I know that we’re running out of time, but can we talk more social media stuff because I have something really cool. I’m sure a lot of your listeners might (like)… <…> Alright. I did this thing about this guy <…> who <…> paid a company like $600 to make a video for him <…> He got over three million views. When I last talked to him, he told me he converted at 1%. <…> Let’s do that math real quick, right. So, if he converts that 1%, he got 3.2 million page views, he’s made over $1.2 million dollars in three months.

Wow! That’s 1.2 freaking million US dollars. Right? Wrong…

Today I remembered this story and I googled this guy again and let’s see his part of the story. Again, some quotes:

This was the first time I really ever created a product before or tried anything a bit quirky, and I scored slight success managing to conquer the number 1 spot in the Google Video top ranked videos, scoring over 3 million views. <…> Talking numbers I probably spent $1,300 on the site, sold around 70 none-affiliate copies at $37 taking in a few thousand dollars. <…> I decided it was a good time to sell and let him go to a new home. <…> I settled on $3,000 <…>. In all I made around $4,500-$5,000.

Wait. We started playing law-ball… But, seriously, we’re talking about a difference of 240 times or 24 thousand percent (that’s 24,000%). To talk about hype… It seems, that guy has even made up his mind about all of this eventually.

So, we reach a conclusion that this was way over-hyped. But how would that matter? It boils down to talking about the plausibility of doing this IM thing succesfully at all. If such a succesful project with an okay copy, an affiliate system and 3 million people watching the video that is actually bringing traffic to the page, he could only pull in 5 grand (including the sale of the site), come on, how plausible is actually doing this with success? Getting to the point where we will be needing Myth Busters to confirm it.

Now, I don’t want it to sound like as if I was whinning about it. I’m not or that’s not my intention anyway. I just managed to notice a small problem here. So, I’m willing to play a myth buster and actually try this out. No, not trying out that product and that niche, of course. Just trying this out.

Pick a product. Send real traffic from everywhere possible untill a sale is made. Knowing the traffic was real people and pretty-much targeted, count around a) how many visits were needed to make that sale b) how much time and effort did it take to get those visits. Ed Dale said it’s about 200 visits if the copy is bad. Let’s find out.

That’s why I’m cancelling everything out. Starting tomorrow morning (mid-day, actually, granted I like to sleep). I’m going to get back at you tomorrow evening. :)